What did you want to take part in Luova Lämpiö and why do you find the co-research project important?
Hearing loss is a very common phenomenon, yet it is still surrounded by stigma and misunderstandings. It is often associated with outdated perceptions, which can prevent people from talking about their experiences or seeking support. That’s precisely why the Luova Lämpiö project was important to us, it offered a channel to explore the emotions and experiences related to hearing loss through art. Art opens doors to things that are otherwise difficult to put into words. As a company, it's important for us to help break the stigma around hearing loss and to promote humane, open dialogue. The project gave us a unique opportunity to do just that.
What value, in your opinion, do multidisciplinary practices and collaboration bring?
Multidisciplinary collaboration brings depth and fresh perspectives to the way we think. When professionals from different fields come together around a shared theme, they raise questions and find solutions that wouldn’t have emerged individually. This is especially important when dealing with sensitive and complex topics, like hearing loss. This kind of collaboration helps us see our own work in a new light and learn from others – not just on a practical level, but also through different attitudes and ways of thinking. Diverse viewpoints complement each other, and it’s precisely this polyphony that creates real value.
What made you interested in collaborating with the creative sector?Hearing loss is not just a medical condition, it affects who we are and how we connect with others. Professionals in the creative field helped us bring out this human side in ways we were not able to imagine ourselves.The collaboration also gave us an opportunity to reflect on our own communication and to reach new audiences especially those who may not feel engaged by traditional health messaging.
What kind of value do you believe creative thinking, creative practices, and the expertise of creative professionals can bring to companies/organisations?Creative thinking brings, above all, the ability to see things from a new perspective. When it comes to communication, especially with patients, factual information alone is not enough. We need emotion, relatability, and new ways of telling stories. Creative professionals approach the world with openness and empathy, and this helps us to better reach the people our work is meant to serve. At the same time, it challenges our own ways of thinking and encourages us to develop how we work - and that is precisely what we value.
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